Vogn is a low-cost taxi service that gets you home without breaking the bank.

The visual identity for Vogn was created using the connecting QR code as a central element, giving it character by stretching and tilting it to symbolise speed and attitude, as well as emphasising the practical and digital aspect of booking a ride. It echoes the appearance of racing flags and road markings. The QR code becomes an identity-building pattern and tilts with the logotype, becoming expressive and futuristic yet unpolished.