Amanda Lau
Gro
Packaging design
Illustration

Created at Glasyr in collaboration with Andrea Eedes and Casper Heijkenskjöld
Gro is an organic cold-pressed juice brand that offers completely pure and freshly pressed juices. They contain only raw and nourishing ingredients. Glasyr created the identity for Gro, expressing organic luxury, as this is a precious and pure product.

At Glasyr, I participated in the redesign of the label. I created the illustrations of the main ingredient for each juice. The illustrations depict a cross-section of the vegetable or fruit, showing an honest transparency of the organic products. The transparency of the label provides a glimpse of the juice, highlighting the natural color of the illustration.

Photos kindly provided by The Roe Bar.